Al Maabar ads
Tonic Communcations pitch for Al Maabar. Capitalizing the idea “Together we make the heart beat stronger” depicted by a constructed soundwaves/lifeline of the key cities in the GCC. Click the PDF browser to see text and details.
Almighty Chonggo
Inspired by Leonardo Da Vinci’s “Last Supper” artwork plus a kick ass “Heroes” underworld undertone to it. The characters were entirely composited into a background. The idea is to put all characters equally lined up while the Gorilla (The Almighty Chonggo) being the center powerful being amongst the characters. Which is entirely the case with the Brownmonkeys, being selfless as member but being more of a brand builder for the group.
DIFF 2010 Pitch
Dubai International Film Festival 2010 Pitch: Drawing people together Cinema, like any form of art, is a medium of expression, of telling stories that bring people together regardless of their background. This execution uses a traditional art form of the region to express how movies in the Dubai Film Festival excite the senses and leave [...]
Burger King Mural: Version 2
Version 2 of the Burger King Mural. This is the more tamed/rustic option. Seen in BK shops in Dubai, Beirut and other Gulf ares.
MSF Duck Race
An identity and poster design for MSF’s Charity Duck Race Competition. Basically, anyone can participate on a mini-olympic competition. Participants will have to buy a “Rubber Duck” to raise funds for MSF’s cause.
O.R. Title Design
Title design for O.R., a reality-based TV show presenting scenes and information inside the operating room. The design is graphic and “collaged,” trying to deviate from a very clean common approach. From a 20 seconds clip, you’ll get a bit of story-telling on what’s the show is all about. Animation/Direction: Artlifeflip Art Direction: Dogboy Design/Identity: [...]
BK 200th Restaurant Folder
Client: Burger King. Agency: Tonic Communications. Paper Stock: Conqueror Wove Smooth 300 gsm. Burger King asked us to do a press folder and a CD containing its press information. It must communicate fun+200th restaurant+the classic flame BK graphics. The solution is to use images of its consumers eating a whopper. Paper mechanical was tricky though. [...]
Tonic Receptionist Ad
Tonic’s ad for a vacant post. Idea: Create an ad to attract receptionist applicants with the qualification mentioned. Copy: “our idea of a receptionist. 6. mind-blowing phone skills 7. great smile power (with teeth) from 9-5 8. unable to say “no”, only “please hold” 9. laughs at poop jokes 10. enjoys organizing more than sex [...]
We Grind It Hard Ad
A self promo ad for Tonic. A barter deal between Gulf Marketing Review, a monthly magazine about marketing in the gulf region. Really, it’s much easier to think for somebody else’s ad rather than a self promo. It proves, with quick and random thinking you can create provocation and attention. I am sure this will [...]
