Tonic Communcations pitch for Al Maabar. Capitalizing the idea “Together we make the heart beat stronger” depicted by a constructed soundwaves/lifeline of the key cities in the GCC. Click the PDF browser to see text and details.
Yummy. Pencil on paper, digitally colored. Illustration used for a fast food restaurant.
Inspired by Leonardo Da Vinci’s “Last Supper” artwork plus a kick ass “Heroes” underworld undertone to it. The characters were entirely composited into a background. The idea is to put all characters equally lined up while the Gorilla (The Almighty Chonggo) being the center powerful being amongst the characters. Which is entirely the case with the Brownmonkeys, being selfless as member but being more of a brand builder for the group.
Dubai International Film Festival 2010 Pitch: Drawing people together Cinema, like any form of art, is a medium of expression, of telling stories that bring people together regardless of their background. This execution uses a traditional art form of the region to express how movies in the Dubai Film Festival excite the senses and leave [...]
Version 2 of the Burger King Mural. This is the more tamed/rustic option. Seen in BK shops in Dubai, Beirut and other Gulf ares.
An identity and poster design for MSF’s Charity Duck Race Competition. Basically, anyone can participate on a mini-olympic competition. Participants will have to buy a “Rubber Duck” to raise funds for MSF’s cause.
Title design for O.R., a reality-based TV show presenting scenes and information inside the operating room. The design is graphic and “collaged,” trying to deviate from a very clean common approach. From a 20 seconds clip, you’ll get a bit of story-telling on what’s the show is all about. Animation/Direction: Artlifeflip Art Direction: Dogboy Design/Identity: [...]
Client: Burger King. Agency: Tonic Communications. Paper Stock: Conqueror Wove Smooth 300 gsm. Burger King asked us to do a press folder and a CD containing its press information. It must communicate fun+200th restaurant+the classic flame BK graphics. The solution is to use images of its consumers eating a whopper. Paper mechanical was tricky though. [...]
Tonic’s ad for a vacant post. Idea: Create an ad to attract receptionist applicants with the qualification mentioned. Copy: “our idea of a receptionist. 6. mind-blowing phone skills 7. great smile power (with teeth) from 9-5 8. unable to say “no”, only “please hold” 9. laughs at poop jokes 10. enjoys organizing more than sex [...]